The year is new, but the importance of engaging with your sphere remains the same. January is when people rush to social media to find advice on everything from fitness to finances, including how to improve their living situation. Now is your chance to establish your expertise and become the go-to real estate resource for your followers and their spheres. These post recommendations should help.
Business and Community Engagement
Promote Local January Events in Your Market
Cast a spotlight on the creativity that’s happening in your area. Share the details for a local art show to get your audience inspired.
Check in with your community’s recreation center to see what kinds of classes are being offered this season.
From ugly clothes to impractical presents, let your sphere know where they can donate their unwanted gifts from the holiday season.
Are there any free fitness classes in your area? Share them with your sphere.
Spotlight Small Businesses and Community Partners
Share the five-day forecast for your city and be sure to include some service recommendations if severe weather may be on the way.
Let your followers know who is shaking up the community by highlighting some businesses that will soon be opening in 2026.
Help your sphere get swole by recommending some local gyms in your area.
Highlight the diversity in your community by spotlighting a minority-owned business in your area.
For those who are beginning the new year by burning the late-night oil, showcase the best late-night bites in your area.
January Market Insights – Why This Season is Great for Buying and Selling
What else is new in 2026? Use a Home Value graphic to help your followers understand the up-to-date value of their homes.
Showcase this month’s hottest neighborhoods and listing stats with a Market Update graphic.
Give your clients a fresh financial perspective with a Home Value graphic.
Hashtag Holidays and Events
Use Key January Hashtags to Boost Engagement
Tell your sphere what you’re happy to leave behind you with #Goodbye2025!
Are some of your followers regrettably celebrating #NationalHangoverDay? Give them some home remedies.
Share a selfie to show off the #NewYearNewYou and save it for an end-of-the-year comparison.
Ask your sphere to #KeepMeHonest by sharing your resolutions.
Pay tribute to #MLK on Monday, Jan. 19.
Incorporate National and Local Events
Ring in the New Year with a new Canva graphic.
Show your sphere what you’re hoping for in 2026 by celebrating National Vision Board Day on Jan. 10.
Honor MLK Day with a Canva holiday graphic and share with your audience what his legacy means to you.
Engaging January Content to Attract Buyers and Sellers
Showcase January Curb Appeal Tips
Are your followers looking for a little glamour? Show off three listings that feature a chandelier in the home.
Is your portfolio lacking interior fireplaces? Don’t sweat it! Outdoor firepits can be just as appealing.
With Christmas lights at the top of everyone’s minds, share some properties that are perfect for decorating.
Highlight your homes with the perfect picture window for displaying a menorah, kinara, or Christmas tree.
Highlight the Best January Listings in Your Area
Remind your sphere there’s a lot to look forward to this year by using a Coming Soon graphic from Canva.
Time to go shopping! Share your newest listing with a For Sale graphic.
Drum up some buzz around your listings with an Open House graphic.
Signed and sealed! Show off a listing that’s just sold with a graphic in Canva.
Interactive Social Media Activities to Engage Your Audience
Craft January Home Design Polls and Quizzes
Coffee, tea, or cocoa? What’s your sphere’s go-to cold-weather beverage?
A lot of people are looking to improve in the new year! Ask your followers to share something that’s served their body, mind, or spirit over time.
Share your favorite scheduling tool or fresh 2026 calendar with your followers. Ask them what they do to manage their time effectively.
Show your sphere how you like to spend a long weekend and ask them to join the discussion.
How are everyone’s resolutions going? See which of your followers have stuck with their goals through January.
In With the New!
Who doesn’t love a fresh start? And what better place is there to start fresh than a new home? There are destined to be some people in your sphere who are asking themselves that same question, and it’s on you to help them answer it. Head to Canva, get creative, and go win that new business!
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
