Why Spring Social Media Posts Matter for Real Estate Agents
It’s the moment you’ve been waiting for — SPRING! Spring is that magical time of year when buyer and seller apprehension begins to thaw and hungry real estate professionals awake from hibernation. So how do you set yourself apart from the pack? By fostering a memorable social media presence! Below are some fresh content ideas to get you started.
Business and Community Engagement
Promote Local Spring Events in Your Market
Daylight saving time begins on March 9! Tell your audience what outdoor events you’ll be attending to soak up those extra rays of sunshine.
What’s going on this month? Promote an attraction or event happening in your local community that your audience will NOT want to miss!
Let your community know what’s going on in the market with a Neighborhood Snap!
Spotlight Small Businesses and Community Partners
When something clunks, sparks, groans, or breaks, you need someone you can count on. Share some of the most trusted auto mechanics in your area.
Food is a great way to support business owners and get a taste of something unfamiliar. Highlight three local restaurants that bring diverse cuisine to the menu.
There’s nothing better than a vendor who can get the job done right AND fast. Highlight three vendors who provide incredible turnaround times and service.
Share Client Testimonials and Success Stories
Having amazing employees on your team makes a WORLD of difference! Celebrate Employee Appreciation Day on March 7.
Show off a win! Share a home that’s newly under contract with a graphic from Designs.
Share a client quote that reminds you why you roll out of bed each morning with the mission to make people’s dreams come true.
Engaging Seasonal Content to Attract Buyers and Sellers
Showcase Spring Curb Appeal Tips
When flowers are in bloom, it’s time to bust out the gardening tools. Share some of your favorite landscaping tips with your sphere.
There’s no better season to sit on a patio than spring. Provide your followers with some outdoor furniture suggestions that are sure to turn heads.
The grass is always greener in spring. Share a listing that has ample lawn space for outdoor games.
Highlight the Best Spring Listings in Your Area
Was that a warm breeze? Share three new listings that come with a deck or porch perfect for enjoying the coming spring weather.
Who’s ready for an upgrade? Show off a listing that’s ready to snag with a For Sale graphic.
Sometimes, it’s the simple things. Display a listing that’s loaded with little luxurious touches that provide a lot of bang for the buck.
Post Before-and-After Home Staging Transformations
Show off a listing with a swimming pool that’s gleaming brightly following a deep clean.
Demonstrate how much a fresh coat of exterior paint can make all the difference at the beginning of selling season.
Fill a foyer with fresh flowers to show how much class and character a little horticulture can bring to a listing.
Hashtag Holidays and Events
Use Key Spring Hashtags to Boost Engagement
Spread the #springvibes on your social accounts by showing off your listings that are bursting with pastels.
Show off your active side by sharing a photo or video from your #firsthikeoftheseason.
Empathize with the people in your audience who could use some antihistamines by including #allergyseason with your favorite home remedies.
Incorporate National and Local Events
March 8 is International Women’s Day! Support the women in your life who are making an impact by posting a Women’s Day graphic!
St. Patrick’s Day is March 17! Join the festivities with a St. Paddy’s Day graphic and mention your favorite place to celebrate.
March 20 marks the first official day of spring! Welcome the first day of the new season with an equinox graphic.
Look for Creative Ways to Tie Trending Topics to Real Estate
Celebrate the extra hour of sun by showcasing some eye-catching sundials that would be a perfect addition to any garden!
Spring is a great time for birding! Share a photo of the coolest feathered friend you’ve spotted in your area and encourage your followers to do the same!
While four-leaf clovers are fresh on everyone’s mind, encourage your sphere to share what makes them feel lucky these days.
Interactive Social Media Activities to Engage Your Audience
Craft Spring Home Design Polls and Quizzes
Tulips or daffodils? Which spring flower will your followers prefer in their gardens or bouquets?
How much pastel coloring is too much pastel coloring? Poll your audience to see where to draw the line with these popular spring hues.
Pop quiz: Which lawn game reigns supreme? See what your sphere prefers between cornhole, darts, horseshoes, bocce, etc.
Encourage Clients to Share Their Home-Buying Journeys
Every home-buying journey is different. Ask your sphere to share the smoothest part of purchasing their new home.
Timing is everything. See how long it took your followers to find their latest dwelling space.
Spring isn’t always sunshine and rainbows. Ask your audience what they found to be the biggest headache of their home purchase.
Host a Spring-Themed Giveaway (e.g., Home Décor or Local Gift Cards)
Looking to update your company swag? Have your followers vote on the branded item that catches their eye the most.
Everyone could use a new house plant. Put a monstera up for grabs and see how many people express interest.
Time for a check-in! Update your audience on your 2025 goals and ask them to do the same. Sweeten the deal by giving a random participant a prize!
Spring-Themed Social Media Ideas
Post Spring Market Insights – Why This Season is Great for Buying & Selling
Has the market seen sudden shifts or is everything steady? Show what you know about the current state of things with a customized Local Expert graphic.
“My home is worth how much!?” Let your audience know with a Home Value graphic guide!
Share Fun “First Day of Spring” or “Spring Forward” Reminders
Has the time change ever tripped you up? Share your funniest time warp story and encourage your followers to do the same.
Do we really need daylight saving time? Ask your sphere what they think about this controversial sleep stealer.
Studies show that sleep is vital to our health. Share some tips on how to make up for that lost hour when the clocks move forward.
Go Behind-the-Scenes: Your Spring Real Estate Routine
It’s so exciting to see new teammates thrive. Spotlight the rising star on your team who just started but is already showing incredible potential!
You can’t say yes to everything. Explore what saying ‘no’ did for you and invite your audience to join the discussion.
Show your followers where the magic happens with a tour of your workplace! Give a walkthrough of your office to let them know how you make it feel more homey!
Final Thoughts: Spring Into Social Media Success
The real estate competition is fierce come spring, which is why you need to get loud and stand out from the crowd. Give these ideas a try and watch your pipeline thrive through the busiest season of the year.
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
