Why February Social Media Posts Matter for Real Estate Agents
With all due respect to Sirs John Lennon and Paul McCartney, you’re going to need more than love to win the hearts of your sphere this month. It’s going to take consistency, engaging content, and an unparalleled knowledge of the real estate market. Consider us your Cupid and these prompts are the love-potion-dipped arrows in our quiver.
Business and Community Engagement
Promote Local February Events in Your Market
Is it still freezing in your area? Spread the word about warming shelters for those in need.
See what activities your community’s recreation center has in store for the shortest month of the year.
No one should be lonely on Valentine’s Day. Tell your sphere about the singles events happening in your area.
Is there a Mardi Gras parade taking place in your neck of the woods? Let your followers know.
Spotlight Small Businesses and Community Partners
Show your support! Highlight a Black-owned business, vendor, or provider in your community and thank them!
Not everyone wants to host a Super Bowl party. Share some local sports bars that can take care of the snacks and beverages.
Highlight some of the most romantic restaurants in your community and let your audience know if they’re still accepting Valentine’s Day reservations.
You can’t celebrate Mardi Gras without a King Cake! Highlight some local bakeries ready to help your followers “laissez les bons temps rouler.
February Market Insights – Why This Season is Great for Buying and Selling
A lot can change in a month. Make sure to keep your followers updated with a Home Value graphic.
Flying back from Family Reunion? Share your favorite aha’s with a Market Update graphic.
Share a client testimonial to prove that February is a great time to buy or sell a home.
Hashtag Holidays and Events
Use Key February Hashtags to Boost Engagement
It’s #FrugalFebruary! Share some saving tips with your sphere so they can be financially ready when the housing market heats up!
Honor #BlackHistoryMonth with a caption that shows what this holiday means to you.
Let your followers know you’re ready for some football by using #SBLX!
It’s #FeeltheLoveFriday! Share your favorite Valentine’s weekend activities and then crowdsource more from your sphere.
Pick your favorite American POTUS and wish them a happy #PresidentsDay!
Incorporate National and Local Events
Is anyone in your area hosting a Punxsutawney Phil watch party? If not, it may be your calling.
At the risk of alienating some of your followers, let your sphere know who you’ll be rooting for during the Super Bowl.
Fact: people love love! Let your sphere know who you’ll be celebrating Valentine’s Day with.
Whether or not you observe Lent, let your sphere know what would be hardest for you to give up for forty days.
Engaging February Content to Attract Buyers and Sellers
Showcase February Curb Appeal Tips
Punxsutawney Phil may be scared of shadows, but you shouldn’t be. Show off some properties with dramatic natural lighting.
Got any red or pink properties in your portfolio? Now’s the month to show them off.
Some Super Bowl parties are too big for a den. Show off some listings with room for an outdoor projection screen.
See who in your sphere is as unbothered by the cold as Elsa. Share some properties with snow-capped roofs, steaming chimneys, or foggy windows.
Highlight the Best February Listings in Your Area
Speaking of love, head to Canva to highlight a new listing that’s stolen your heart.
Do a public service while showing off a new listing by turning your next Open House into a speed dating event!
Feature a home and a buyer who are destined to live happily ever after with a Just Sold graphic in Canva.
Give a Canva Coming Soon graphic the dating profile treatment.
Interactive Social Media Activities to Engage Your Audience
Craft February Home Design Polls and Quizzes
Groundhog Day is here. Ask your audience if they’re ready for spring or prepared for more winter.
Help your sphere settle the greatest off-gridiron competition — what’s the best Super Bowl snack?
See which of your followers has the best Super Bowl viewing setup.
What does everyone talk about on the Monday after the big game? Advertising! See which brand your sphere thinks had the best ad last night.
In honor of Presidents’ Day, ask your followers what room in their house serves as their “Oval Office.”
Final Thoughts: Leap Into Action!
Okay, this February doesn’t actually have a Leap Day, but that doesn’t mean you can’t dive right in and start posting up a storm. Activity is good for you, especially in the last full month of winter. Like a coach before the big game, we hope this article inspires you to get out there and dominate your competition. Clear ideas, full Canva, can’t lose!
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
