KW® Singapore announced Rayne Chua as New Launch Director and brand ambassador for KW® Singapore in Q2 ‘25.
As the world’s largest real estate franchise by agent count, with a presence in over 60 regions and more than 160,000 affiliated agents worldwide, Keller Williams has entered Singapore with a proprietary model: one that emphasizes AI technology, media, brand positioning, growth, revenue sharing, and a global network of affiliated agents for cross-collaboration.
Rayne Chua, New Launch Director
As the New Launch Director at KW® Singapore, Rayne Chua brings extensive experience in real estate, project marketing, training and leading high-performing teams. In 2024, Chua led her previous agency to $1.5 billion in closed volume.
Before real estate, Chua spent 16 years in education, rising from a teacher to a senior specialist with the Ministry of Education. Her leadership style today reflects that background: it is focused on mentorship, structured training, and empowering others to achieve breakthrough results.
“Developing consultants to value-add to clients’ journeys is at the heart of what I do,” she says.
“It’s the same approach I had in my previous agency, but now with KW® Singapore, I have the global tools, media support and ecosystem to scale it further.”
With more than a decade of success in project marketing, Chua is perfectly positioned to lead Keller Williams’ new launch strategy. In her first three months, she has already:
Brought in KW® Singapore’s first developer partnership (GuocoLand’s project at Springleaf Residence, achieving 55% sales conversions during launch)
Trained all agents across her company on new launch sales strategies
Doubled her group to over 80 agents, out of which 40 followed her from her previous agency
Her track record speaks volumes: 70% of her team’s transactions come from new launches, and she continues to manage portfolios ranging from high-net-worth investors to aspiring HDB upgraders. In 2024, she achieved more than $1 million in commission, with a high percentage coming from project marketing.
Yet Chua is quick to acknowledge that the journey is not without its challenges. The pace is fast, the learning curve steep, but the potential for exponential growth is significant. Despite teething issues starting and abandoning an almost guaranteed millionaire run, the promise of a holistic, sustainable model convinced her.
“Agents not only earn from sales but also from coaching and introducing others into the community. The Keller Williams model is a self-retention model that reduces attrition and fosters exponential growth.”
Chua adds, “It’s not just active income from sales anymore. You can coach and build others, but even if you’re not actively doing so, the referral model ensures your family continues to benefit.”
The momentum has been strong. In just over three months, her team has expanded rapidly, secured developer partnerships and positioned itself as the go-to new launch division at KW® Singapore
For Chua, the next stage is team growth and leadership development. She is looking for agents with a 100% willingness to learn and a strong entrepreneurial mindset: Individuals eager to leverage AI tools, brand-building strategies and the global KW platform.
Her message is simple: “If you’re looking to scale your business, break through income ceilings, and build a lasting legacy, this is the place.”
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