It’s beginning to look a lot like out-of-office notifications. December is historically when people take some time off work, reconnect with loved ones, and give stressful decisions a rest until January begins. At least, that’s what their conscious minds are doing. Subconsciously, those family and friend gatherings have people reconsidering their living situation. That’s where you come in! Incept your sphere by filling their social feeds with engaging real estate content they didn’t know they needed.
Business and Community Engagement
Promote Local December Events in Your Market
Let your followers know where they can go to feast their eyes on some festive lights.
Tell your sphere which churches and synagogues in your area are holding holiday services.
Prove the non-believers wrong by letting people know where they can get their photo taken with Santa.
From winter clothes to presents, let your sphere know where they can make donations this holiday season.
Spotlight Small Businesses and Community Partners
Who doesn’t love hot cocoa in December? Let your followers know where you get your melted chocolate fix.
Tell all of the holiday procrastinators out there where they can do their last-minute shopping.
Help out the family hosts in your sphere by recommending some reliable house cleaners.
Pipes get put through the ringer in December. Give your followers the names of some good plumbers.
The last thing you need before a trip to see family is car trouble. Recommend some trustworthy mechanics.
December Market Insights – Why This Season is Great for Buying and Selling
Gift your followers a December Housing Market temperature check with a customized local expert graphic.
Our favorite holiday decoration is an artisanal Market Update crafted in Canva.
Help your clients unearth the money hiding beneath their property with an eye-catching home value graphic.
Hashtag Holidays and Events
Use Key December Hashtags to Boost Engagement
Don’t wait for official dates to use holiday hashtags like #Hanukkah, #XMas, and #Kwanzaa.
From the #FestivalofLights to #ChristmasLights, let your sphere know #ILoveLights!
Pour yourself a warm beverage and celebrate the #WinterSolstice on Dec. 21.
Show your sphere you’re a thinker by posting a completed brain buster on #CrosswordPuzzleDay.
Christmas has some stiff competition this year with #PumpkinPieDay taking place on Dec. 25.
Make your followers’ mouths water by celebrating #NationalBaconDay on Dec. 30.
Incorporate National and Local Events
Share some cold-weather preparedness tips with your followers before the Winter Solstice hits.
Celebrate Crossword Puzzle Day on Dec. 21 by sharing a real estate-themed puzzle with your sphere. (Bonus points if you create it.)
Volunteering this year? Let your sphere know where they can join or support you.
Ask your followers to share their favorite real estate-related gift they gave or received this year.
Poll your audience about their 2026 real estate resolutions.
Engaging November Content to Attract Buyers and Sellers
Showcase December Curb Appeal Tips
‘Tis the season for fireplaces. Show off some homes with some cozy chimneys.
Is your portfolio lacking interior fireplaces? Don’t sweat it! Outdoor firepits can be just as appealing.
With Christmas lights at the top of everyone’s minds, share some properties that are perfect for decorating.
Highlight your homes with the perfect picture window for displaying a menorah, kinara, or Christmas tree.
Highlight the Best December Listings in Your Area
We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.
New inventory alert! Highlight gorgeous new listings on the market and delight aspiring homebuyers with a For Sale graphic.
Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.
What new listings are landing in your area? Let people know with a Coming Soon graphic from Designs!
Interactive Social Media Activities to Engage Your Audience
Craft December Home Design Polls and Quizzes
Identify the confectionery architects in your sphere by hosting a gingerbread house competition.
Which of your followers has the ugliest Christmas sweater? Ask them to post a picture and find out.
See if your sphere can help you settle the debate between colored Christmas lights and classic white.
Ask your followers to show off their favorite wall clock for counting down the final minutes until 2026.
Keep spirits high by asking your sphere what they’re most looking forward to in the new year.
Deck the Walls
Or are they called “Feeds” now? Regardless, it’s important to pop up on your followers’ social apps early and often. Consider this list of suggested posts the advent calendar that will lead you to your most successful year in real estate yet! And don’t forget that we’re working with Canva to make sure your content stands out from the rest.
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
