Playtime is (almost) over! August marks the start of the productivity sprint that takes place between now and the holiday season. Give your sphere something to look forward to as they return from their last vacation of the summer by leveraging these social prompts.
31 Real Estate Social Media Post Ideas for August 2026
Week 1
Aug. 1 – August kicks off on a Saturday this year! Share how you’ll be rejuvenating before locking in all next week.
Week 2
Aug. 2 – National Ice Cream Sandwich Day is Aug. 2. Share some local creameries where your followers can get their fix.
Aug. 3 – Help your followers cut through the school calendar confusion by posting important back-to-school dates.
Aug. 5 – Partake in the “My Brain 24/7” trend to let your followers know how hard you work.
Aug. 6 – Showcase this month’s hottest neighborhoods and listing stats with a Market Update graphic.
Aug. 7 – Highlight a local boutique where your sphere can upgrade their back-to-school or back-to-work wardrobe.
Aug. 8 – Appeal to your feline-loving friends and followers by celebrating International Cat Day.
Week 3
Aug. 9 – Celebrate National Book Lovers Day by sharing your favorite KellerINK title!
Aug. 10 – Keep the love of books going by showing off your properties with lovely outdoor reading areas.
Aug. 11 – Help the parents in your sphere give their kids an academic edge by providing the contact info of some trustworthy tutors.
Aug. 12 – Give your sphere a glimpse at what it’s really like to be a real estate agent with the “Netflix Documentary” trend.
Aug. 13 – Clutter is a total productivity killer. Give your followers some cleaning services they can count on for a clearer living and mental space.
Aug. 14 – Public pools are about to close for the season. Give your followers a heads up so they can take their final swims.
Aug. 15 – What new listings are coming soon to your area? Let people know with a Coming Soon graphic!
Week 4
Aug. 16 – Utilize the “Out with the old” trend to show off a newly renovated property.
Aug. 17 – Attending Mega Camp? Tell your followers how excited you are to be in San Antonio for this year’s event!
Aug. 18 – Let your sphere in on some of the secrets you learned during Gary’s Market Update!
Aug. 19 – Share some of Simon Sinek’s wisdom with your followers.
Aug. 20 – Let everyone know how attending Mega Camp is going to help you up your game!
Aug. 21 – With back-to-school season in full swing, it’s important to let your sphere know everyone can continue learning with KSCORE.
Aug. 22 – Use a Home Value graphic to help your followers understand the up-to-date market value of their homes.
Week 5
Aug. 23 – Which room does your sphere use most when they need to focus on a task or test?
Aug. 24 – Is August too early to start Halloween planning? See which of your followers is already prepping for spooky season.
Aug. 25 – New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.
Aug. 26 – Honor “man’s best friend” with your best friends on International Dog Day.
Aug. 27 – Give your followers some tailgating tips for “Week Zero” of college football season.
Aug. 28 – As the sun sets on summer, show off some homes with stunning sunset views.
Aug. 29 – The last weekend of August is almost over! Invite your followers for a leisurely stroll through your latest open house.
Week 6
Aug. 30 – From the classic basketball hoop to wildly popular pickleball courts, show off your listings with plenty of outdoor recreation space.
Aug. 31 – Signed and sealed! End the month by showing off a listing that’s just sold with a graphic from Canva.
Final Thoughts: Get Aggressive in August
Now is the time to capitalize on your sphere’s increased accessibility! The above content ideas are destined to make contacting you part of your sphere’s to-do list. Stay top of mind, and you’ll find yourself at the top of your real estate market!
Looking for more inspiration? Follow us on social!
@https://www.instagram.com/kellerwilliamsrealty/
@https://www.facebook.com/KellerWilliamsRealty/
@https://www.linkedin.com/company/keller-williams-realty-inc
Share Your Tips and Strategies
Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!
